Goldcrest

LABELLING AND PACKAGING REDESIGN

Background

Goldcrest is a Patleys brand that markets and distributes premium local and international FMCG products in Southern Africa. Click here to read more about Goldcrest.

Task at hand

Goldcrest required a redesign of all their product labels and packaging to align it with their new brand strategy.

Outcomes

Red Herring Studio successfully managed the redesign and relabeling of Gold Crest’s entire product range, which comprise in excess of 100 stock keeping units (SKUs). As a result, the whole range now reflects the essence of the brand, plus the quality and colour of the various packaging formats and substrates are consistent.